Boost to BatteryBack Launch

Posted on 3rd February, 2010

BatteryBack is receiving unprecedented levels of enquiries from the general public and battery retailers following prime time coverage earlier this week on both the BBC and ITV national news. Coverage from both networks demonstrated the new retail recycling service by showcasing the leading service provider – BatteryBack; as their distinctive eye-catching containers were clearly visible throughout the news item.

From last Monday new Regulations have come into force that require retailers of batteries to offer free battery collection to their customers. BatteryBack has been running a campaign since last September to ensure all UK retailers are ready in time to meet the new Regulations. So far over 11,500 outlets have taken up the free service. As a result of this fantastic coverage, BatteryBack are now proving irresistibly popular with both the general public, wishing to learn more about battery recycling, and retailers, hoping to benefit from the same service shown on the TV. With enquiries reaching into the hundreds every day, BatteryBack is set to become Britain’s favourite battery recycler. Britain currently disposes of over 1 billion batteries every year.

Please click here to view the coverage.