Research by the Department for Environment, Food and Rural Affairs has shown that men use more batteries than women. According to the survey, the average UK male owns 12 battery operated gadgets.
The survey also found that almost two thirds of these males throw away their used batteries rather than recycling them.
It is estimated that only 3 per cent of batteries are currently recycled. The UK target for battery recycling is for 25 per cent by 2012.
Peter Hunt, chief executive of BatteryBack says:
“We have done a lot of work to raise awareness of the battery recycling facilities that are now available across the country. Consumers should start to notice our BatteryCan recycling points at civic amenities, supermarkets and other retailers across the country. The convenience of these facilities should encourage more people to recycle their batteries from now on.”