Free electricals recycling trial

Posted on 27th July, 2010

Tesco TrialOld televisions, washing machines, videos, blenders, in fact any Waste Electrical and Electronics Equipment (WEEE) has been collected and recycled for free in Reading, Basingstoke and Deane throughout July.

This is part of a trial which was carried out by specialist recycling company WeCollectWaste (who are owned by WasteCare) in conjunction with Tesco, Reading Borough Council and Basingstoke and Deane Borough Council with the aim of increasing public awareness about WEEE recycling.

All types of WEEE was collected direct from manned reception points at Tesco’s car parks in the town every Sunday during July. In addition WeCollectWaste.com offered an online service for the collection of large items directly from households.

Peter Hunt, Chairman of WeCollectWaste said:

“We know that there is a lot of old electrical equipment in people’s garages and cupboards across the country, we want to make it as easy as possible for people to recycle these items responsibly. Therefore, we have been trialling schemes where we take our service straight to them.”

“The trial, combined with local radio advertising has demonstrated that there is a demand for an easily accessible service. We now intend expanding the online doorstep collection service across the country whilst we look to develop local campaigns to promote WEEE recycling.”