Potential for green glass

Posted on 27th May, 2011

A study for Wrap has revealed that switching to green glass bottles for white wine, brandy and gin could cut carbon emissions without changing customer perceptions of the products.

The study carried out by Oakdene Hollins gauged public opinion in Sainsbury’s stores through identifying the better candidate products for green bottles and talking to consumers via a questionnaire. 56 per cent of respondents stated that they would buy a product with high recycled packaging in the future, and almost two-thirds of respondents indicated that their opinion of Sainsbury’s had improved off the back of increasing recycled content.

There is currently a surplus of green glass cullet in the UK due to a lack of demand so if some of this can be used to produce bottles within the UK carbon emissions could be cut.