Sainsbury’s has reached the first target set out in the Milk Roadmap by using 10 per cent recycled content in its HDPE bottles. The Milk Roadmap was launched in 2008 and sets a target of 10 per cent recycled material in milk packaging by 2010 rising to 30 per cent by 2015 and 50 per cent by 2020.

The news comes less than a week after Sainsbury’s revealed that it was looking to expand the use of plastic bags for milk after the format had proven to be popular with consumers.